T E A C H I N G B A G S
- Lo que viene en la bolsa, devuélvelo en la bolsa -
Campaña para una de las cadenas de supermercados más grandes de Colombia.
Con una inversión mínima logramos generar conciencia social y ambiental mientras enseñamos a los colombianos la forma correcta de reciclar.
T E A C H I N G B A G S
- What comes in the bag, put it back in the bag -
This campaing was made for one of the biggest market shops in Colombia.
With zero budget we managed to achieve social and ambiental awarness while we taught about the right way to recycling.
- R E C O N O C I M I E N T O S / R E C O G N I T I O N S -
Festival El Dorado 2021 - Gold / Brand Experience & Activation
Festival El Dorado 2021 - Silver / Sustainable Development
Festival El Dorado 2021 - Silver / Direct
Festival El Dorado 2021 - Bronze / Social Responsibility
The One Show 2022 - Shortlist / Design
The One Show 2022 - Shortlist / IP & Product
FOMLA 2022 - Shortlist / Best Campaign Led by Cause
FOMLA 2022 - Hignh Commended/ Best Campaign Led by Cause
El Ojo de Iberoamérica 2022 - Shortlist / Media_ Gráfico
El Ojo de Iberoamérica 2022 - Bronze / Media_ Gráfico
El Ojo de Iberoamérica 2022 - Shortlist / Mejor idea país
E Q U I P O C R E A T I V O:
Oscar González (Creative Director) / Alma Flórez (Head of Art) / Adrian Bedoya (Art Director)
Santiago Arango / Carolina Patiño (Creative Directors Metro)
D I G I T A L:
Carlos Torres / Giannina Fachin / Juan Pablo Bernal (Creative Team)
P R O D U C C I Ó N A U D I O V I S U A L:
Andrés Losada - Helmer Blanco - Luisa Abril
HAVAS Hoy
